Tag Archives: Orange

How to mess up the iPhone launch – part 2

So some 36 hours ago the new iPhone 4 got announced by Apple’s Steve Jobs and became the first truly worthwhile thing Apple have announced this year that isn’t just four existing products stuck together with cellotape! Plus the good news that the UK would be receiving the device at launch.

Since the announcement, what have the UK mobile networks done and what information have they released to their (potential) customers? Well the answer to that is not much. Each network have come out and said they will be selling it (in the order O2, Vodafone, Orange and new to the iPhone T-Mobile). O2 have also come out and said existing customers would be able to upgrade onto it but provided no solid details on if that is all existing customers, selected existing customers, a few customers drawn out of a hat or what.

Go onto most of the mobile phone network websites and you’ll find naff all actual information apart from harvesting e-mail addresses with the promise of being the first to find out. But the information we need such as cost and details of O2’s early upgrade scheme are nowhere to be seen. And it’s starting to thoroughly pee me and some other people off. It’s not like this has come as a surprise to the networks, they must have known about the impending announcement probably long before anyone else did. So all the information their customers need should have been ready to go the second Steve Jobs stopped talking.

If you look on the twitter feeds for some of the UK networks HERE and HERE its just full of people asking the same question that should have been answered on Monday night “how much will it cost” or in O2’s case “will I be able to upgrade and how much will it cost” and its getting ridiculous. The only reason I can think of why not one of the networks has come forward and revealed their pricing is they don’t want to be first and risk the other 3 undercutting them. Now that is fair enough but they need to realise that keeping their current and potential customers in the dark is going to thoroughly pee them off possibly to the point where they will just go to the first network to announce the prices even if the others are slightly cheaper.

Last year O2 made a right mess of the 3GS launch by refusing to listen to their customers and not allowing any kind of upgrade path without paying unlawful penalty charges, buying the device at full cost on PAYG or taking out additional contracts. This was responsible for the #o2fail tag to appear on twitter and it has had one or two mentions again this year as has my hashtag #tellushowmuchnow (which hasn’t taken off as yet).  This year 4 networks are bustling for our custom but are making an even bigger pigs ear of things by keeping (potential) customers in the dark and not giving people the information they need. Who knows, perhaps by the time iPhone 5 is announced we might know how much iPhone 4 is going to cost!

Would a blast from the past be a fairer upgrade strategy?

O2 still showing no sign of budging on the iPhone 3GS upgrade saga. In fact when I rang up before to merely enquire about my priority list status (which is the lowest level despite having two contracts and o2 broadband so no early upgrade for me) the CS then proceeded to spend 5 minutes dissuading me from the 3GS and singing the virtues of software 3.0 on the normal iPhone 3G (I didn’t mention that I’ve been running that software since Tuesday).

So with no sign of victory on either side I’ve been thinking about the whole having to buy your contract out to upgrade early thing and wondering, did it always used to be this way. And the answer is no.

Many moons ago some of the networks, most notably orange, used to charge a fee to upgrade rather than simply charging for the remainder of the contract. The fee would vary depending on monthly spend and how long of the contract was left but was generally less than the remainder of the contract and meant that if you had the money you could upgrade as often as you liked.

Now surely a system like this would be better for not just iPhone users but any contract customers as it would mean they could upgrade as often as they choose with the networks not losing out as they recovered the subsidy and other losses from the upgrade fee. Win win situation as far as I can see.

One has to wonder why the networks abandoned this system of upgrading!

And now I’m on orange

As people saw from an earlier post I was considering moving to orange. Well I took the plunge and did it. My number ported over on Friday in what can only be described as record time.

At 6am I was rudely awakened by a “sim update” from orange. After this the port was complete.

So I am now paying £20 a month and getting:

£20 cash credit for calls, data etc (calls are 15ppm to all networks at all times)
600 free texts
Unlimited free evening data (with an option to add a bundle on for peak data at £1 a day or £5 a week should I have data heavy days/weeks)

Plus very soon browsing on orange world will be free :>>